Negotiable
Overview
Join to apply for the
Performance Marketing Manager
role at
Sand and Sky .Born from the sun-kissed shores and potent botanicals of Australia, SandandSky is a global beauty brand with a vibrant, social-first community. We’re a fast-paced, innovative company focused on delivering amazing skin results and an unforgettable brand experience, with a marketing approach influenced by our Australian roots and strong in the social and influencer space.The Opportunity
We\''re looking for a motivated Performance Marketing Manager to join our team. If you\''re passionate about driving measurable results through digital channels, enjoy working with data to optimize campaigns, and have a keen interest in social platforms like TikTok, this could be the perfect role for you. You\''ll play a key part in our global expansion and the growth of our D2C online store, focusing on attracting high-quality traffic, acquiring new customers, and contributing to customer retention through effective paid strategies. Working closely with our eCommerce team, you\''ll help ensure a smooth and high-converting customer journey from the initial ad interaction through to purchase and beyond.About SandandSky
Born from the sun-kissed shores and potent botanicals of Australia, SandandSky is a global beauty brand with a strong social-first community. We\''re famous for our Porefining Mask and a range of cult-favorite skincare products, built on powerful native ingredients, effective formulations, and a focus on natural efficacy and engaging storytelling, particularly in social and influencer spaces.Responsibilities
Develop, implement, and manage holistic performance marketing strategies across multiple channels, including Paid Social (Meta, TikTok, Pinterest, etc.) and Paid Search (Google Ads, Bing Ads).Drive growth and scale performance on TikTok, leveraging a deep understanding of the platform\''s algorithm, trends, and ad formats.Own the performance metrics – track, analyze, and report on campaign performance across all channels, focusing on KPIs such as CPA, ROAS, CTR, Conversion Rate, LTV, and overall business growth.Manage significant advertising budgets across channels, ensuring optimal allocation and ROI to achieve growth targets.Conduct rigorous A/B and multivariate testing on ad creatives, copy, landing pages, audiences, bidding strategies, and channel mix to optimise performance.Utilise audience insights, segmentation, and targeting to reach high-value customer segments across platforms.Collaborate with the creative team to develop compelling ad creatives tailored for short-form video formats like TikTok and landing page experiences that resonate with the target audience and drive action.Work cross-functionally with the e-commerce, brand, and analytics teams to ensure seamless integration of performance marketing with business objectives, product launches, and the customer journey.Stay ahead of platform updates, advertising trends, privacy changes, and best practices across digital marketing, with attention to emerging social platforms.Implement and refine tracking, analytics, and attribution models to measure cross-channel impact.Provide strategic recommendations for scaling successful campaigns, exploring new channels, and innovating our approach.Manage relationships with external agencies or platform representatives where applicable.Requirements
Minimum 2 years of hands-on experience managing and scaling performance marketing campaigns across multiple paid digital channels, with a proven ROI in e-commerce or DTC environments.Proven expertise in scaling performance on TikTok Ads, with understanding of platform nuances, creative best practices, and ad formats.In-depth knowledge of major advertising platforms like Meta Ads Manager and Google Ads; experience with Pinterest Ads, Display networks, or Affiliate platforms is a plus.Demonstrable experience with significant budget management and a focus on performance-based metrics and profitability.Strong analytical skills to interpret data, extract insights, and make data-driven decisions.Proficiency with analytics tools such as Google Analytics, Google Tag Manager, and platform-specific analytics.A proactive, results-oriented mindset with a passion for continuous testing and learning in performance marketing.Ability to thrive in a fast-paced, dynamic, and sometimes ambiguous environment.Bonus Points For
Experience developing creative strategies for short-form video platforms like TikTok.Experience working with TikTok creators or managing influencer campaigns for performance outcomes.Experience with global campaign management and localization.Familiarity with the beauty or skincare industry marketing landscape.To Apply
Please submit your CV and a compelling cover letter outlining your relevant experience, your approach to multi-channel performance marketing and TikTok scaling, and why you\''re a great fit for SandandSky.Seniority level
DirectorEmployment type
Full-timeJob function
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Negotiable