Performance Marketing Manager - US and UK Markets Location: Rochester Full-Time Competitive Salary + BenefitsAre you a data-driven marketer with a passion for scaling customer acquisition and revenue growth? Do you thrive in a fast-paced environment, optimising paid media campaigns across multiple platforms? If so, we want to hear from you!We''re looking for a Performance Marketing Manager to drive digital growth in the US and UK markets, leading paid media strategy, execution, and optimisation to maximise ROI while maintaining brand consistency.What You''ll Do: Develop and execute performance marketing strategies across Google Ads, Meta (Facebook and Instagram), LinkedIn, TikTok, and emerging ad platforms. Optimise campaigns for Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and Lifetime Value (LTV). Leverage A/B testing and experimentation to refine ad creatives, landing pages, and audience targeting. Monitor and analyse performance using Google Analytics, Meta Business Suite, and third-party attribution tools. Manage digital marketing budgets across both markets, ensuring efficient spend allocation for maximum impact.What You''ll Bring:3-6 years of experience in performance marketing, paid media, or growth marketing within a fast-paced, commercial environment.Proven track record of running ROI-focused paid campaigns across Google, Meta, LinkedIn, and emerging platforms.Hands-on experience with conversion tracking, attribution models, and media buying ..... full job details .....