Performance Marketing Executive

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Performance Marketing Executive

role at

Zurich Cover-More .

Job details

Job Type: Permanent - Full Time

Location: Uxbridge, Middlesex, United Kingdom

Job Category: Marketing

Job DescriptionCover-More Group helps people travel safely across the globe every day. We are there at every step of a traveler’s journey, to keep them safe and help them out if something goes wrong. We are committed to providing reliable, fast, flexible and bespoke services for our customers as well as the many well-known brands we partner with, such as travel agencies, airlines, banks and major sporting clubs!

In the post-pandemic world, travel insurance is more important than ever. We are committed to delivering an exceptional service for our customers and we want you to be part of that journey.

This role sits in our Cover-More Europe business, which provides insurance solutions across travel, car hire, specialty, and pet sectors in the United Kingdom and Europe. For more than twenty years, we have been delivering insurance policies through our distribution partnerships and directly to consumers online.

We''re part of Zurich Cover-More, one of the world’s leading travel insurance and assistance providers with more than 20 million customers, more than 200 partnerships and multi-lingual teams in North America, Europe, Latin America and Asia Pacific. Our ultimate parent is Zurich Insurance Group, one of the world’s leading multi-line insurers.

Responsibilities

You’ll assist in achieving revenue targets and implementing online growth strategies to improve the business performance across our European markets

You’ll continually explore the market opportunity and evolving search technologies and methodologies to create new ways of engaging customers via search, resulting in an ever-improving search ROI

You’ll work within the European Marketing team, your objectives will be to improve online sales through the development and implementation of paid search and SEO strategies for our European business

You’ll provide performance and budget reporting for the Executive Leadership Team

You’ll assist with the management of all paid search, programmatic, offsite retargeting, clickthrough affiliates and SEO efforts across our portfolio of European D2C websites

You’ll optimise copy and landing pages for SEM campaigns, perform ongoing keyword research, expansion and optimisation, and research and analyse competitor activity

You’ll assist in designing and delivering a 12-month search engine optimisation plan to improve search engine ranking and overall website visibility

Qualifications

You’ll be educated to degree level, and have experience in implementing and managing SEM strategies to increase sales generation and website conversion

You’ll possess knowledge of Google Analytics, Google Search Console, Google Tag Manager, Google Ads and Microsoft Ads and Looker

You’ll have a solid understanding of the digital landscape and online methodologies with a focus on search and optimization

You’ll possess strong analytical skills and the ability to translate anecdotal or qualitative data into recommendations to improve sales, user experience and brand awareness

You’ll have experience with using SEO tools such as Screaming Frog, SEMRush and Lighthouse

You’ll have data modelling and statistical optimisation experience

You’ll have a solid understanding of eCommerce and online marketing principles

Italian language skills would be advantageous

Why Zurich Cover-MoreWe value optimism, caring, togetherness, reliability and determination. We have more than 2900 employees worldwide: we’re a global group of digital specialists, actuaries, marketers, doctors, nurses, case managers, claims specialists, finance experts and customer service professionals. We share a global mission to look after travellers, at every step of their journey.

Job flexibility. We understand the importance of making sure that work fits into your life, not the other way around. Our hybrid work week policy ensures our employees maintain work-life balance with the flexibility of 3 days in the office and 2 days working from home.

Career growth. We want you to continue to learn, develop and bring your ideas to the table. We want to hear what you think, and we want you to work with the business - not for the business!

Take the time you need, for you and your community. We encourage you to take the time you need, when you need it. We offer regular annual and personal leave benefits along with anniversary leave, volunteer leave and a comprehensive paid parental leave scheme.

Diversity and inclusion. We respect who you are and thoroughly embrace diversity. So whatever walk of life you wander, just be you and come as you are.

Benefits

Travel insurance

Health insurance

Life insurance

Income protection

Company subsidised pension

25 days annual leave

Short term incentive plan

Employee reward and recognition scheme

Flexible working opportunities

Competitive family and parental leave programme

Employee assistance program

Fitness reimbursement scheme

Volunteering leave

Online learning and training opportunities

Professional membership

Work anniversary leave

ApplyApply today and let’s go great places together!

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing and ..... full job details .....