Performance Marketing Executive

Join a leading organisation in the Southeast as a Performance Marketing Executive where you''ll play a key role in driving measurable business growth.This opportunity is ideal for a commercially minded and analytically driven individual who thrives in a fast-paced, dynamic environment. You''ll be passionate about performance, using data and insight to optimise campaigns, improve ROI, and deliver tangible results.Day-to-day of the role:Own marketing performance and instruction generation.Monitor and analyse portal ROI, lead quality, and valuation lead performance.Test and optimise portal spend allocation and competitor benchmarking.Track lead follow-through and conversion, measuring website and Yomdel ROI.Plan, launch, and optimise campaigns aimed at generating instructions and valuations.Manage Google PPC, Meta (Facebook and Instagram) campaigns, and retargeting activities.Evaluate branch-level campaigns and leaflet distribution effectiveness.Support local prospecting activities, monitoring ROI and performance of various channels.Manage off-market and internal mailing campaignsEnhance website lead generation by improving landing page performance and conversion rates.Collaborate with developers on A/B testing and optimising lead journeys.Develop local content plans, optimise Google Business Profiles, and improve local SEO.Continuously test and evaluate new lead generation tools and strategies to improve ROI.Required Skills and Qualifications:Experience in performance ..... full job details .....