Paid Social Specialist

An exciting opportunity has arisen for an experienced Paid Social Specialist to join a growing eCommerce business. Reporting to the Performance Marketing Manager, you will take ownership of global paid social activity across key platforms including Meta, Pinterest, Snapchat and TikTok.This role sits at the heart of the Performance Marketing team, using data, audience insights and platform expertise to develop and optimise campaigns that drive both brand awareness and commercial performance. You''ll collaborate closely with teams across Marketing, Brand, Content, eCommerce and Technology to deliver engaging, high-performing campaigns across international markets.If you''re passionate about paid social, performance marketing, and digital innovation, this could be the perfect next step in your career.Key ResponsibilitiesManage and optimise paid social campaigns across Meta, TikTok, Snapchat and Pinterest.Plan and execute campaigns aligned with business objectives, seasonal activity and brand priorities.Develop and maintain paid social content calendars.Analyse campaign performance and identify opportunities to improve ROI and efficiency.Work closely with creative and content teams to deliver engaging, platform-specific assets.Support audience segmentation, targeting strategies and personalisation initiatives.Continuously optimise full-funnel paid social performance.Act as the internal subject matter expert for paid social marketing.Establish testing frameworks and measure ..... full job details .....