Paid Social Specialist

Paid Social andamp; Performance Creative Growth ExpertWe''re looking for a performance-minded growth expert to help scale Paid Social and performance creative for a growing international B2C business based in the heart of the City!This is a role at the intersection of Paid Social, data, creative strategy and commercial growth.You''ll own Paid Social performance while building a structured approach to understanding why creative works, turning those insights into meaningful tests, and scaling winning concepts across audiences and markets.As the Paid Social andamp; Creative Specialist, you will be responsible for:Owning Paid Social strategy, performance and growth across Meta and TikTokAnalyse media, funnel and sales data to understand what drives customer quality, revenue and profitabilityConnect platform data with GA4, funnel and CRM data to understand the full customer journeyMake commercially sound decisions when data is incomplete, volumes are low or the signal is ambiguousIdentify opportunities to improve acquisition performance and scale what worksLead performance creative strategyBuild and own a creative testing roadmap across concepts, hooks, messaging, formats, audiences and creatorsDeconstruct winning creatives into the elements that drive performanceTranslate performance insights into creative concepts, briefs and scriptsBuild a repeatable, modular creative testing frameworkDetermine creative volume and refresh cadence based on spend, performance and fatigueScale ..... full job details .....