Paid Social Marketer

Role OverviewAs Paid Social Account Manager, you will be central to the smooth running of busy client accounts, delivering high-quality paid social campaigns from start to finish. You''ll build out detailed media plans, oversee campaign execution, and lead on performance optimisation across key social platforms. Reporting into the Paid Social Account Director, you''ll also support and develop junior team members while acting as a trusted point of contact for clients and partners.Key ResponsibilitiesCampaign ManagementBuild detailed paid social media plans aligned to client objectives and KPIs, clearly explaining the thinking behind proposed tacticsTake ownership of end-to-end campaign setup, making use of advanced features such as bid rules and third-party toolsCarry out regular QA checks, monitoring pacing and performance, troubleshooting issues, and optimising where neededProduce accurate weekly and monthly performance reports with meaningful commentary, including end-of-campaign and quarterly reviewsSpot trends and proactively recommend actions to take advantage of or respond to themClient and Partner ManagementServe as the primary paid social contact for clients, instilling confidence in the team''s work and contributing to client calls and presentationsStay across media and technology developments, identifying opportunities to innovate, and nurturing relationships with key platform partners including Meta, TikTok, and PinterestPeople DevelopmentSupport your line manager ..... full job details .....