Paid Search Optimization Specialist

Job Title: Paid Search OptimizationLocation: London, UKDuration: 12 Months Contract Mode: Hybrid (3 Days/Week)Responsibilities:Own the strategy, execution, and ongoing management of direct response Paid Search campaigns with the goal of subscriber acquisition.Ensure campaigns are executed flawlessly, with a constant eye on performance. Track, measure, and analyze campaign success, using performance signals to inform optimization regimen. Liaise with the Media Strategy team to gain an understanding of campaign-specific goals, targeting, and budgets, while collaborating on best practices and strategic recommendations. Drive Paid Search innovation within the team - identify and/or build tools to improve automation, identify and spearhead the testing of new betas, keep abreast of market trends and developments from publishers. Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors). Hand-on bid-based buying and optimization across a number of platforms, including platforms such as Google Ads, Microsoft/Bing, Apple Search Ads Qualifications 2+ years of hands-on, in-platform experience within a Paid Search position. Proven success with direct response Paid Search campaigns with expertise in attribution and conversion tracking. Experience with app campaign and Mobile Marketing Attribution (such as Kochava) preferred.Self-starter, highly motivated, positive demeanor, excellent communicator, and able to juggle multiple ..... full job details .....