Paid Search Associate Account Director

Lead Talent Acquisition Business Partner - KinessoAbout UsKINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ''action'' into ''outcome'' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client''s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.comOur TeamWe work in an incredibly lively, fast-paced and fun environment. Working on some of the most prestigious global brands presents amazing opportunities to our people to see and hear all about successful big business and work as part of the team to keep them as front runners in the digital space. In order to get the most out of people we recognise that it’s important to create a stimulating environment; we’re therefore very social in work and out, and operate an open-door policy to ensure people are capable of fulfilling their full potential.The RoleThe Associate Account Director is responsible for leading and managing agency resources to the delivery of high-quality service and digital solutions so that all client needs are met on time, to budget and to the highest standards of service. Your key client will be Kenvue and Mattel and include the management of their accounts across multiple EMEA markets. Reporting into the Group Account Director, you will be responsible for both the strategic development of your client’s accounts and organization of your team. You will work with Account Executives, and be responsible for organizing their workload, overseeing the quality of their work and training needs.Key Tasks and ResponsibilitiesStrategic Search Engine MarketingEstablish an understanding of all areas of Kinesso’s expertise and the products/services we can provide to your clientsContribute in developing new products and ways of working that improve SEM and YouTube resultsDevelop an understanding of the various digital media channels (Display, eRetail, Social media) and the role of PPC/SEMHelp to educate the clients on PPC/SEM and YouTube strategies and tactics; engage clients in the world of digital communications by demonstrating its direct response, creative and brand building abilitiesParticipate in and learn about social marketing and the impact for our clientsKeep up to date with and lead the testing of new SEM products, including advanced features and beta trials for Google Ads and SA360.Leadership and ManagementLead the day-to-day client relationship, campaign or project development and executionEnsure that all client campaigns follow the internal Search processProvide consistent and effective support to Account Directors / Group Account DirectorsPrepare and lead performance review presentationsLead development of regular results analysis and reporting, recommendations and presentationsLead meetings and discussions and ensure accurate contact reports are issued within 24 hoursExcellence in Client ServiceBuild an understanding of the client’s business and digital marketing objectives, and develop strategies to help meet those objectivesEffectively set and manage client expectationsUnderstand individual client needs (on specific projects and beyond) so you can help them be successful in their roles, and to their bosses; ensure clients have the necessary information and materials they need to do their jobs wellEnsure all media schedules, forecasts and recommendations are fit for client and it’s easy for the client to accessProvide counsel to client’s marketing issues and opportunities, engaging Account Director as appropriateMonitor trade press relating to your client’s businessMonitor your client’s competitors and their activityPeople ManagementActively nurture the goal of making Kinesso an enjoyable place for staff to work and for clients to engage withDevelop the skills and knowledge of the Account Executives through mentoring, supervision and providing feedback on performanceDelegate the appropriate tasks and the appropriate amount of tasks to ensure an acceptable workloadKeep Business Performance Director informed of teams development and performanceIdentify opportunities for junior team members to take ownership of tasks or projects to develop and growAbout YouNeeds to have search marketing experience, responsible for planning and managing campaigns across Google Search Ads and YouTube (buying via AdWords)Experience managing large budgets and delivering strong results for large brands across multiple markets and product typesExperience managing PPC campaigns across multi-account MCCsBe a trusted, knowledgeable source of information and developments in search marketingCommunicate effectively at all levels, both up and downAble to work in high pressure environment and resolve client issuesAnalytical, yet operate strategically, with understanding of the ‘big picture’‘Hands-on’ approach to operations: Plans, assigns and directs work, time, material, peopleWork with an attitude of ‘it’s up to me to make it happen’Employee TransparencyAt IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands is an equal-opportunity employer and is committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.The PerksWe aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:Flexi–leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas and New YearFree breakfast and free lunchEarly finish FridaysCore Hours (Mon-Thurs, flexible start/finish times)Electric vehicle salary sacrifice car schemeInterest-free season ticket loanPaid time off for VolunteeringGroup Income ProtectionLife AssurancePrivate Medical Insurance or Health Cash Plan (dependent on level)Group Personal Pension Plan with matched contributions from 3-6%Generous Parental Leave and PayEmployee Assistance ProgrammeFree eye testsFlexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!Seniority levelNot ApplicableEmployment typeFull-timeJob functionAdvertisingIndustriesAdvertising ServicesReferrals increase your chances of interviewing at KINESSO UKandI by 2xGet notified about new Account Director jobs in

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