Paid Media Specialist

Join the Party - We''re Looking for a Paid Media Specialist!Location: Liverpool City Centre (Hybrid)Salary: 32,000 - 40,000, dependent on experience + bonus opportunitiesZachary Daniels Recruitment is delighted to be partnering with a leading entertainment and hospitality group that has taken the UK and international event scene by storm.We''re looking for an experienced Paid Media Specialist to take ownership of paid media activity across a fast-moving, high-energy brand.With an always-on calendar spanning 40+ venues, seasonal campaigns, new launches and brand collaborations, this is a fantastic opportunity for someone who enjoys being hands-on and seeing the direct impact of their work.You''ll own paid media end-to-end - from strategy and budget allocation through to campaign execution, optimisation and reporting.Key Responsibilities:Own paid media strategy across 40+ venues, seasonal campaigns and key launches.Build, launch and optimise campaigns across Meta, TikTok, Snapchat, Pinterest, Google Ads and Performance Max.Manage budgets across venues and campaigns to maximise performance.React quickly to sold-out events, new on-sales and schedule or venue changes.Run structured test-and-learn programmes across creative, audiences and bidding.Optimise campaigns against agreed KPIs including CPA and ROAS.Deliver weekly and monthly reporting using GA4 and attribution data.Work closely with Design, Video, Organic Social and CRM teams on campaign delivery.Support the expansion ..... full job details .....