Paid Media Specialist

Are you passionate about digital marketing and ready to take your paid media expertise to the next level? We''re looking for a Paid Media Executive to join our growing team and help deliver impactful advertising campaigns that drive real results.About the RoleAs a Paid Media Executive, you''ll be at the heart of planning, executing, and optimising campaigns across multiple digital platforms. You''ll manage paid media activity from start to finish - building campaigns, conducting keyword research, and implementing tracking to ensure performance is measured accurately.Your creativity and analytical skills will come together as you craft compelling ad copy, develop audience targeting strategies, and optimise landing pages to maximise conversions. You''ll work with a range of formats - from search and display to video - and use data-driven insights to fine-tune performance and deliver strong ROI.Key ResponsibilitiesPlan, build, and optimise paid media campaigns across various platformsConduct keyword research and implement tracking solutionsWrite engaging ad copy and test different formats to enhance performanceAnalyse campaign data to identify trends and opportunitiesManage budgets and adjust bids to improve ROICollaborate with creative, planning, and campaign teams to align strategy and executionStay up to date with the latest trends, tools, and best practices in digital advertisingAbout YouYou''re a self-motivated digital marketer who''s curious, analytical, and ..... full job details .....