Paid Media Specialist

As a Paid Media Specialist in Birmingham, you''ll manage and optimise digital advertising campaigns to support the organisation''s goals. This role plays an important part in ensuring the not-for-profit''s online presence is impactful and effective.Client DetailsThis not-for-profit organisation is based in Birmingham, working within the digital space to make a meaningful difference.DescriptionDevelop, execute, and manage paid media campaigns across multiple platforms.Monitor and optimise campaign performance to ensure targets are met.Analyse data and generate reports to assess the effectiveness of campaigns.Collaborate with internal teams to align campaigns with organisational goals.Conduct keyword research and audience targeting to maximise reach and engagement.Manage budgets and track spend across paid media channels.Stay updated on industry trends and new tools to enhance campaign performance.Provide recommendations for improving strategies and processes.ProfileA successful Paid Media Specialist should have:Experience managing paid media campaigns across platforms like Google Ads and social media.Strong analytical skills and the ability to interpret campaign data.Knowledge of keyword research and audience segmentation.Proficiency with tools such as Google Analytics and other advertising platforms.Attention to detail and excellent organisational skills.A background in digital marketing or a related field.Job OfferPermanent role with a salary of £40,000 to £42,000, ..... full job details .....