Paid Media Manager

Paid Media Manager / Performance Marketing Manager Location: Crewe, Working Hours: Monday to Friday, 8:30am - 5:00pm Our client''s performance marketing team is growing! Are you eager to be part of the digital marketing revolution at a leading company that spans 13 countries? We are seeking an experience performance marketer to join our client''s global marketing team. The ideal candidate will be commercially focused and possess a strong history of executing and overseeing top-tier paid campaigns on platforms such as Google, Microsoft, and Meta. This is a pivotal role for an in-house Paid Media / Performance Marketing Manager to join the digital marketing team. You will play a key role in developing and executing our paid search and paid social strategy. What will you be doing as our performance marketer? Oversee the planning, execution, optimisation, and reporting of large-scale paid campaigns across Google, Microsoft and Meta. Responsible for driving new ideas to improve the performance of campaigns, including account structure, bid strategy, creative, copy, keyword expansion, audience management, and landing page optimisation. Implement effective budget/bid optimisations to achieve channel KPI targets. Utilise analytics tools to analyse and report on key performance metrics. Generate daily, weekly and monthly reporting on campaign performance, insights and recommendations for improvement across the channel and provide actionable insights to enhance the overall ..... full job details .....