Paid Media Executive

Paid Media Executive

Company Overview

Link Digital is a growing, independent, full-service digital agency located in Hertford. Our mission is to help clients grow their business by delivering website development and digital marketing solutions.

The Role

We are looking for a driven, analytical, and highly organised Paid Media Executive to join our team. This is a pivotal role in which you will have full ownership of performance and profitability across a diverse portfolio of clients. This hands-on role is perfect for a results-driven agency professional with 1+ years of experience who thrives on scaling performance and delivering measurable profitability for e-commerce and lead gen brands.

Key Responsibilities

• Manage and optimise a portfolio of Google and Bing Ads accounts across e-commerce and lead gen, with full ownership of performance and profitability.
• Plan, build and optimise campaigns across Search, Performance Max, Shopping and Display.
• Support the continuous optimisation of PPC campaigns, refining account structures, targeting, bidding, and creative assets for maximum efficiency.
• Assist in creating, scheduling, and publishing engaging content across multiple social media channels.
• Support the development of social media campaigns aligned with brand objectives and marketing strategies.
• Track and analyse social media performance metrics to evaluate campaign effectiveness and recommend improvements.
• Work closely with clients to plan monthly marketing activities and be the client's primary point of contact for all allocated accounts.
• Coordinate activities with other departments and our partners.
• Produce Monthly Reports and Analysis for all client accounts.
• Support sales in preparing marketing audits and proposals.
• Ability to set up and manage analytics and tracking tools.

Requirements

• Proven experience in digital marketing for an agency.
• A minimum of one to two years of experience in managing client Google Ads campaigns.
• A minimum of one year of experience managing clients' Paid Social campaigns.
• Excellent time management skills with the ability to prioritise tasks effectively.
• A motivated self-starter with a passion for digital marketing.
• Strong numerical and analytical skills.
• Good interpersonal skills with strong verbal and written communication skills.
• Ability to follow core business processes.
• This is a full-time office-based role
• If you're ready to make an impact in the digital space and help our clients thrive, we invite you to apply for the Paid Media Executive position at Link Digital today.

Salary, Benefits & Compensation

• £25,000 – £35,000 per annum (Dependent on experience).
• 37.5-hour working week, 22 days annual leave per year + bank holidays.
• Agency-wide quarterly bonus scheme.
• Additional benefits include an enhanced company pension contribution, casual dress code, regular company events, and on-site parking.

How to Apply

If you are an ambitious professional looking to make a direct impact on the growth of a leading digital agency, please submit your CV now.