Paid Media Executive

Paid Media Executive

Location: Remote

About Us

A leading player in the insurance and financial services sector, committed to innovation and excellence. Our Group Marketing team plays a pivotal role in driving brand awareness and digital performance across multiple channels.

We are currently seeking a Paid Media Executive to join our dynamic team. This is a fully remote position, open to applicants based in the UK.

Role

The Paid Media Executive will manage a range of PPC accounts across the group of varying budgets with a focus on implementing strategies to improve performance and maximise return on investment (ROI). This role requires a strategic thinker with a strong background in paid media and excellent analytical skills.

Key Responsibilities

• Plan, implement, and manage paid media campaigns across search and social platforms.
• Optimise campaigns using data-driven insights to improve KPIs such as CTR, CPA, and conversion rate.
• Conduct regular performance analysis and provide detailed reporting to the Paid Media Manager and key business stakeholders.
• Collaborate with designers, content creators, and other marketing professionals to align campaign creative with strategic goals.
• Conduct A/B testing on ad formats, messaging, and targeting to enhance campaign effectiveness.
• Keep up to date with emerging paid media trends, tools, and best practices.

Candidate Requirements

• Demonstrable experience in PPC and paid social media campaign management.
• Proficiency with platforms including Google Ads, Microsoft Ads, and Meta Ads.
• Strong analytical skills and experience using performance metrics to inform strategy.
• Excellent written and verbal communication skills.
• Highly organised, with the ability to manage multiple campaigns and meet deadlines.
• A proactive approach and a willingness to innovate and adapt.

Why Join?

• Remote-first working culture
• Competitive salary and benefits
• Opportunities for professional growth and development
• Supportive and collaborative team environment
• Involvement in meaningful, high-impact digital marketing initiatives