Paid Media Executive

7 Days Labs has multiple fast growing prize competition brands within the Group, offering exciting opportunitiesto win performance cars, luxury goods, and cash prizes. As some of the fastest-growingcompetitions brands in the UK, we’re looking to appoint a Paid Media Marketing Executiveto drive customer acquisition and maximise ROI across paid media but in particular paidsocial media campaigns.Key ResponsibilitiesExecute and manage highly detailed Paid Social campaigns across platforms (e.g.,Meta, TikTok) to drive customer acquisition and meet growth KPIs.• Write engaging, high-performing ad copy tailored to target audiences, ensuringconsistency and messaging alignment with brand voice.• Optimise audiences by leveraging demographic, behavioural, and interest-basedtargeting to improve campaign efficiency.• Proactively set up and report on A/B tests (ad creatives, targeting, and placements)to identify opportunities for improvement and scale high-performing elements.• Analyse campaign performance, delivering actionable insights to improve KPIs anduncover new efficiencies in paid spend.• Collaborate with the wider marketing team to contribute to overall acquisitionstrategy, ensuring paid social campaigns align with broader business goals.• Identify trends, opportunities, and new paid social channels to drive incrementalgrowth.• Produce accurate, timely reports, detailing campaign performance, learnings, andactionable next steps.The PersonDetail-oriented with exceptional organisational skills; capable of managing multiplecampaigns simultaneously with a focus on precision.• Proven experience in executing Paid Social campaigns to a high level, includingaudience optimisation and A/B testing.• Strong copywriting skills to create impactful ad messaging that resonates with targetaudiences.• Highly numerate and data-driven, with a strong ability to analyse performance andmake decisions to maximise marketing spend.• Experience in finding efficiencies, scaling acquisition, and delivering againstambitious KPIs.• Familiarity with tools such as Meta Ads Manager, Google Analytics, Looker Studio,and third-party reporting platforms.• A proactive, creative problem-solver with an innovative, test-and-learn mindset.Flexible WorkingAt 7 Days Labs, we recognise the importance of flexibility and monitoringcampaign performance at critical times.• To ensure the best outcomes, this role includes the opportunity to work flexibly on arota basis:o This involves working 1 less morning or afternoon at least once a month, withthe flexibility to monitor and manage campaigns at set times over theweekend.o It is not required every weekend and will be planned collaboratively inadvance.• This approach allows for greater adaptability, ensuring campaigns deliver optimalperformance while offering a healthy work-life balance.Why Join Us?• Hybrid working with WeWork office and perks• Competitive salary and a chance to directly influence acquisition growth across UKand be part of a fast-growing business.• Flexible working opportunities• Increased employer pension contributions• Company ..... full job details .....