Paid Media Analyst

Established tech service provider has a new opening for a Paid Media Analyst with one of their clients within iGaming in Manchester city centre. This will act as an implant position with occasional travel to the London head office. Hybrid 2 days on-site in Manchester. You will need experience within marketing from an analytical focus, as well as an analytical mindset in the Paid Media space. In addition, you will need to be technical and proficient in SQL. Ideally, you will have 2 years solid experience within an agency or consultancy background working alongside a marketing team. It is essential that you have a good balance of technical experience alongside the marketing experience. You must be able to run paid search campaigns, query databases, and get the data out. Key knowledge areas include: Marketing effectiveness analysis Spend analysis Contribution analysis Building reports Splice and dice Have an analysis and data background Turning data into insights Able to work autonomously SQL technical skills (there will be a technical test as part of the interview process) Excellent communication and collaboration skills Track and report on KPI''s including CTR, CPA, ROAS and conversion rates Supporting UTM frameworks and tagging across paid platforms Build working relationships with stakeholders iGaming experience is advantageous but not essential. Experience of using Tableau is a bonus but not essential. Great opportunity to join an expanding organisation with flexible ..... full job details .....