Paid Digital Media Manager

At Woodgreen, we''re passionate about helping pets and their people and we''re looking for a Paid Digital Media Manager to help grow awareness, engagement and income through high-performing digital campaigns. This role will lead the planning, delivery and optimisation of paid digital activity across channels including search, social, display and Google Grant advertising, helping to acquire, retain and develop audiences for our fundraising and engagement work. As Paid Digital Media Manager you will develop and manage a range of digital marketing campaigns and activities to acquire, retain and develop new and existing audiences. Working within the Marketing and Digital Engagement team, you will manage campaigns with significant digital media budget, oversee campaign performance, work closely with partner agencies and internal teams, and use data, testing and insight to improve results. You will: Play a key role in developing digital acquisition and digital community fundraising activity, including Woodgreen''s direct donate, sponsorship and legacy products, as well as our ''do your own thing'' fundraising offer. Deliver campaigns, testing plans and strategies to recruit audiences using appropriate channels from the digital marketing mix (PPC/Social ads/Display), working from inception to analysis and learnings. Carry out the day-to-day management and optimisation of campaigns across a variety of channels, including, paid search, social media ads, Google grant ads and display. ..... full job details .....