Paid Digital Marketing Executive

Paid Digital Marketing ExecutiveContract: 12-Month Fixed-Term Contract Location: Reading Working Pattern: Hybrid - 1 day per week in the officeWe are looking for a commercially minded Paid Digital Marketing Executive with hands-on experience across Google Ads and Meta Ads, who is confident analysing campaign performance and turning data into actionable insights.You will manage and optimise paid digital activity across multiple websites and channels, monitoring performance, producing reports and identifying opportunities to improve customer acquisition, conversion and ROI.The role is primarily remote, with one day per week in the Reading office and occasional travel to other UK offices. A full UK driving licence and access to a vehicle are essential.The RoleManage and optimise paid campaigns across Google Ads and Meta Ads.Monitor performance across multiple websites, campaigns and digital channels.Analyse key metrics including CPC, CPA, conversions, ROAS and ROI.Produce performance reports and dashboards, communicating clear insights and recommendations.Use data and customer insights to continually optimise campaign performance.Test audiences, creative, messaging and targeting to improve results.Manage campaigns across multiple websites/brands, aligning activity with commercial objectives.Support wider digital marketing and customer acquisition activity.Manage email marketing campaigns, including segmentation, testing and optimisation.Work closely with marketing, sales and ..... full job details .....