North - East Europe Measurement & Evaluation Manager

North - East Europe Measurement and Evaluation Manager

Role at Bacardi with responsibilities spanning strategy, MandE process ownership, capability building and leadership agility across North-East Europe.Key Responsibilities

Strategy

Define Measurement and Evaluation long-term vision in North-East EuropeWork closely with all functions to create, embed and maintain an MandE culture in North-East EuropeSupport the build of and implement the Europe MandE framework and measurement tool (new MandE process and BI Reporting tool developed recently)Own the MandE Process of ALL Customer and Consumer Marketing and Promotional Effectiveness activities across Bacardi PortfolioBuild Proven Growth Driver database and define and lead sharing of learnings through a Stop, Start, Continue (develop) mindsetLook for best practices outside of North-East Europe and outside of Bacardi and share for inspirationContinue evaluation of effectiveness of POS in driving shopper conversion in alcohol and out of category to continue to feed into growth driver strategy (primary and desk research / case studies)

Responsibility

Define scope of FY activities to be measured (PandL lines, type of activations, brands, markets …)Define rhythm of MandE Reviews (monthly, quarterly, ad hoc …)Define KPI per activity type to be measuredLead and review the MandE’s: collect the results of key activations and ensure inputting in the MandE tracker in collaboration with Marketing teamWithin the business context and activity objective set target and stretched target KPI’sAnalyse existing processes, WoW, meetings and how best to integrate MandE smoothlyWork closely with RGM on Promo and GtN evaluationEnsure all stick to the rhythmTrack insights, decisions, actions, results

Capability building

Ensure strong collaboration between commercial, marketing and finance.Train stakeholders on all things MandE – through existing Cluster trainingsBreak barriersCreate an army of MandE ambassadors in individual markets and cross functionally to champion MandE so it is part of the Bacardi Way

Skills and Experience

5-10 years experience in consumer goods industry in Marketing, Commercial, RGM or FinanceTrack record of measuring actual results vs. targets, identifying insights and actions and influencing stakeholder across functions to execute the actionsCrystal clear communication and advanced influencingChallenge the status-quoStrong analytical skillsProven track record in identifying insights and transforming into actionsHigh sense of accountabilityLeadership Agility

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.Belonging: You have a strong capacity to create a culture of Belonging, where people feel appreciated for who they are, what they do, and who they can becomeSelf-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on othersPeople Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performanceResults Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and othersMental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented withChange Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experienceDisclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.U.S. applicants have rights under Federal Employment Laws.Perks of Working for Us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.Compensation, Paid Time Off and Retirement

Competitive Pay PackageCompetitive Holiday/Paid Time Off, plus additional days offered (i.e., volunteer day, allowing you to give back to the community)Retirement/Pension PlanHealth and Wellbeing

Medical, Critical Illness, and Life InsuranceCalm Meditation App subscription (free)Employee Assistance ProgramsBest-in-class, family-friendly, and inclusive leave policiesAdditional Benefits

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.Seniority level

Mid-Senior levelEmployment type

Full-timeJob function

OtherIndustries

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