National Sales Manager

Job Title: National Sales Manager
Location: Ideally Midlands Based, Covering the UK
Salary: c-70,000 Basic (Flexible DOE), Plus Commission + Bonus (OTE c-100k+), Company Car, Phone, Laptop, Company Pension Scheme, 22 Days Holiday, Full Product Training.

We have an exciting new opportunity available for a National Sales Manager to join a well-established, independent dealership of Construction Machinery. This is an organisation who have built up a strong reputation over the last 20 years by delivering an excellent customer experience, with a strong product portfolio on offer.

As National Sales Manager, you will take ownership of new and used machinery sales across the UK. This is a hands-on role for someone who is equally comfortable closing deals alongside leading a small team to do the same.
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Responsibilities of the Role:

• Drive new business proactively across new and used machinery sales, identifying and developing opportunities
• Lead, coach and manage a small sales team, setting clear targets and holding the team accountable to them
• Take personal responsibility for key accounts and high-value deals, staying directly involved in the sales process
• Build and maintain a structured, process-driven approach to sales management, using CRM systems to track leads, opportunities, customer history and follow-ups
• Develop and execute a sector and territory plan to grow market share across construction, industrial and specialist sectors.

• Proven track record in capital equipment sales across the Crane, Construction Plant, Powered Access, Material Handling, Commercial Vehicle, or Agricultural sectors.
• Demonstrable success driving proactive new business, not just managing existing accounts.
• Experience managing or mentoring a small sales team
• Strong process discipline, with confidence using CRM systems and AI tools
• Full UK driving licence, with willingness to travel nationally