National Account Manager

Would you like to join a fast-growing FMCG brand with a strong presence across major UK grocery retailers? Privately owned and generating millions in turnover, the business is currently ranked #3 in its category and has clear ambitions to double in size.

With established relationships across key accounts, the business is focused on expanding distribution, strengthening retailer partnerships, and driving category growth through a highly commercial and collaborative approach. As the National Account Manager, you will play a key role in supporting and delivering these growth plans across core retail accounts.

The Role:

• Take ownership of a portfolio of national retail accounts, driving profitable growth and delivering against sales, margin, and commercial objectives.
• Manage account performance across revenue, profitability, promotional investment, and forecasting, ensuring business targets are consistently achieved.
• Build and maintain strong relationships with key stakeholders across customer organisations, including buying, category, supply chain, marketing, and finance teams.
• Protect and grow product distribution by identifying opportunities and presenting compelling, insight-led category recommendations.
• Develop and execute promotional plans that drive both volume and value growth, using performance data and post-campaign analysis to continuously improve results.
• Lead the successful launch of new products, creating tailored activation plans that maximise visibility, distribution, and customer engagement.
• Partner with internal marketing and eCommerce teams to deliver a seamless omnichannel experience across both physical and digital retail environments.
• Develop a deep understanding of retailer objectives, category performance, and market dynamics to identify opportunities for mutual growth.

About You:

• Previous experience within a National Accounts, Commercial, or Category role, such as NAE, JNAM, Buying Assistant, or a similar customer-facing position.
• A strong understanding of the FMCG or consumer goods landscape and how major retail accounts operate.
• Confident building and delivering engaging retailer presentations that combine data, insight, and commercial recommendations.
• Comfortable analysing data from multiple sources to identify trends, opportunities, and areas for improvement.
• Experience using market, retailer, or category data platforms such as Nielsen, Kantar, retailer portals, or similar tools.
• Commercially minded, with the ability to turn insight into practical actions that deliver measurable results.
• Strong relationship-building skills with the confidence to influence both internal and external stakeholders.
• Highly organised, with the ability to manage multiple priorities and deadlines in a fast-paced environment.
• A proactive, solutions-focused individual with a positive attitude and a desire to continuously learn and develop.
• Passionate about driving growth, delivering results and building long-term partnerships with customers.

If the role and responsibilities sound like a good fit for you, then I’d love to speak to you!

Find out more about our available opportunities or how we can help you further your career – contact us today.

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We look forward to your application for this exciting opportunity.

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.