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Permanent

National Account Manager - Off Trade

The Advocate Group
Clerkenwell
money-bag £60000 - £65000/annum
Posted: 07 October 2026 (Today)
Closing date: 06 November 2026
Ref: 225699448

Off-Trade National Account Manager

London HQ | £60,000-£65,000 + Car Allowance + Bonus

Want to build an Off-Trade channel rather than simply inherit one?

We’re partnering with an ambitious, fast-growing independent drinks business looking to accelerate its presence across UK retail.

Having built strong momentum across other channels, the business is now investing in its next stage of growth, with Off-Trade representing a significant commercial opportunity.

This is a newly created role for someone who knows the retail landscape, has the relationships to open doors and gets genuinely excited by taking challenger brands into new customers.

The Role

  • Take ownership of developing and growing the UK Off-Trade channel
  • Identify, open and win new customers across Grocery, Convenience, Impulse, Wholesale, Specialist and Online Retail
  • Use your existing network of buyers and decision-makers to accelerate new business opportunities
  • Build compelling commercial propositions and confidently pitch the portfolio to prospective customers
  • Lead opportunities from initial introduction and negotiation through to launch and ongoing development
  • Establish sustainable partnerships that deliver distribution, rate of sale and repeat purchase
  • Identify opportunities across both physical and online retail
  • Work closely with the wider business to help shape the Off-Trade strategy as the channel grows

About You

  • Proven Off-Trade sales experience within alcoholic drinks
  • Strong existing buyer relationships across some combination of Grocery, Convenience, Impulse, Wholesale, Specialist and/or Online Retail
  • A genuine new business hunter with evidence of personally opening doors and winning new listings
  • Commercially strong, confident presenting a proposition and comfortable negotiating with retail customers
  • Experience within a challenger, SME, start-up or scale-up environment would be highly advantageous
  • Entrepreneurial, energetic and comfortable operating with autonomy
  • A team player who is happy to get involved beyond the boundaries of a traditional corporate sales role

The Opportunity

This isn''t a traditional account management position.

You''ll be joining at an important stage of the company''s growth, with the opportunity to take genuine ownership of developing a relatively untapped channel and directly influence its future retail footprint.

You''ll work within a small, ambitious and collaborative team where ideas are encouraged, decisions can be made quickly and strong performance will be recognised through an attractive performance-related reward structure.

£60,000 basic + c.£5,000 car allowance
Progressive performance-related bonus
Long-term incentive opportunity
Greater London – hybrid working with regular office presence

If you''re well connected within UK Off-Trade, love winning new business and want the autonomy to genuinely build something, we''d love to hear from you.

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