Negotiable
Overview
Join us as a Media Relations ConsultantWhat you’ll do
As a Media Relations Consultant, you’ll participate in the development and delivery of large-scale creative consumer media campaigns. You’ll also manage the reporting rhythm on a monthly, quarterly and annual basis, working with the external and internal communications and insights teams. In addition, you’ll create and maintain an annual calendar of press office stories, based on the annual communications strategy and business priorities, and pitch and place stories in national and regional media while building a personal network of media contacts.Your role will also involve:Coordinating quarterly horizon scanning meetings with the business units and the wider communications team to validate and update the communications strategy and brainstorm new ideas for the communications calendarEnsuring the timely escalation of issues to senior communications colleagues and coordinating the preparation of holding positions and internal briefingsProducing first drafts of proactive media materials and reactive media positions, and coordinating input and approvals from communications leaders and the relevant business unitsContributing to the development and delivery of multi-channel consumer media campaigns, working with the central campaigns team and PR agenciesLooking for opportunities to incorporate more digital elements into traditional media strategies to support reach, engagement and SEORepresenting the External Communications team on incident or project groups as needed and taking part in the out-of-hours rota for press officersSkills and qualifications
To take on this role, you’ll need the ability to understand personal finance product information and data, and turn them into simple and effective communications. Your concise writing skills will be key, along with an eye for detail when it comes to spelling, punctuation, and grammar.Experience of data visualisation to support content development and reporting, and an understanding of how social media can be used to inform and amplify media and SEO campaigns. Working knowledge of IT programmes and media databases, with experience dealing with national and regional media and some journalist relationships.Experience of pitching and placing media coverage through a range of tactics, including newsjacking, press releases, op-eds, data-driven insights, case studies and eventsA digital-first mindset with an interest in experimenting and evolving communicationsExperience of tracking KPIs and producing regular reports for the businessExperience of working with consumer-facing financial services brands and mediaStrong organisational skills, with the ability to multi-task, juggle priorities and deliver on deadlines under pressureExcellent interpersonal skills, with a proactive approach to building networks internally across the bank and externally with mediaHours
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Negotiable