Marketing Technology Consultant
Marketing Technology ConsultantManchesterHybrid - 3 days a week in the officeSalary - up to £39000The RoleThis position sits at the heart of a high-performing Mar-Tech and analytics function, taking ownership of tagging infrastructure, measurement frameworks, and campaign data management across a diverse portfolio of client accounts. The successful candidate will be someone who can translate complex technical requirements into practical implementation plans - and who gets genuine satisfaction from building measurement foundations that actually work.Working closely with client teams, investment groups, and external technology vendors, this role will lead the adoption and optimisation of emerging marketing technologies, drive best practice across the team, and act as the primary technical expert for both internal stakeholders and clients.What the Role InvolvesTechnical Implementation and OversightLeading the setup and management of tagging and tracking infrastructure using platforms including Google Tag Manager, Campaign Manager 360, and Google Analytics. Implementing advanced tracking strategies, managing ad server integrations, and driving the adoption of solutions such as Google Consent Mode, Enhanced Conversions, and Conversion API (CAPI) across platforms including Meta, TikTok, and Amazon.Measurement and AnalyticsBuilding and maintaining bespoke measurement frameworks tailored to both large-scale and smaller client accounts. Creating and managing dashboards that bring ..... full job details .....
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