Marketing Specialist - Paid Social and Content (Remote)

What you''ll do Plan, build and run paid social campaigns across Meta, TikTok, Reddit, Google and Apple Search Ads, through budget pacing to an honest weekly readout of what worked. Make the ad creative yourself. You won''t be handing briefs to an agency and waiting a fortnight: you''ll cut the video, write the hooks, build the variants and get them live while the idea is still worth testing. Our Content Creator is there for the bigger productions, but the day-to-day ad creative is yours. Own the organic social calendar across Instagram, TikTok, Facebook, YouTube and Reddit: plan it, write it, ship it, and keep HiiKER sounding like HiiKER. Test channels beyond the obvious ones, Reddit communities, hiking press and print, tourism boards, podcast sponsorships, outdoor retail partnerships, and be straight with us about which ones deserve more money and which don''t. Manage engagement properly. Our audience talks back constantly, in comments, DMs and forum threads, and a fast, human reply is one of the best marketing assets we have. Continue to build upon our influencer and partnership pipeline, end to end: find them, pitch them, negotiate, brief them, and track what actually converts rather than what merely got views. Our Ambassador programme is already running and is yours to grow. Organise and co-host live webinars alongside Pete and Paul, our co-founders, choose the topics, line up guests, drive sign-ups, run the show on the day and handle the follow-up. Own App Store ..... full job details .....