Marketing Specialist

Job Title: Brand Specialist
Reports To: Marketing Manager
Location: Office-based, Maidenhead (non negotiable, must be able to be on site in Maidenhead)

£17.95 hourly

Purpose of the Role

Peopleforce Recruitment are delighted to be supporting one of our long-standing pharmaceutical partners in search for a Branding / Marketing Specialist. 

The Brand Specialist supports the UK Nutrition Division’s marketing team in developing and delivering marketing strategies that drive sales, market share, and profitability. This role manages assigned projects and works closely with Sales, Medical, Regulatory, and other teams to ensure successful execution.

Key Responsibilities

• Support brand leads in executing brand strategies and annual plans to achieve KPIs.
• Manage and deliver marketing initiatives, including new product launches and sales/media assets.
• Help design, deliver, and analyse media plans (online & offline).
• Monitor market performance and trends to identify opportunities and risks.
• Collaborate with cross-functional teams to deliver initiatives successfully and find new growth opportunities.

Objectives

• Help achieve sales targets.
• Support tactical brand plan execution and performance reporting.
• Project manage marketing initiatives while following company and industry standards.
• Assist in managing the brand budget.
• Complete required admin in line with Abbott policies.

Qualifications & Skills

• Degree in Marketing (or equivalent).
• Strong organisation, planning, and project management skills.
• Excellent communication and interpersonal skills.
• Commercially minded, proactive, and results-focused.
• Analytical with good data management skills.
• Creative, adaptable, and resilient with a positive, can-do attitude.
• Team player, able to motivate and influence.
• Proficiency in Excel and PowerPoint preferred.

Technical Competencies

• Marketing – Proficient
• Business Analytics – Proficient
• Sales – Proficient
• Field Force Effectiveness – Proficient

Other Requirements

• Comply with policies and procedures.
• Ensure personal and team compliance with health, safety, and environmental standards.