Marketing Officer Retention

Key responsibilities: The Marketing Officer (Retention) at CBM UK is an important role in making our lifechanging work possible. The position holder is responsible for producing direct mail and digital fundraising appeals for individual supporter audiences that will elicit strong engagement and ongoing financial support. Working closely with the Head of Marketing and across the Fundraising, Impact and Communications department, the Marketing Officer (Retention) plans and delivers 10-12 fundraising appeals per year to existing supporters. These include one off cash fundraising appeals, newsletters, and prayer diaries, which are produced through working with external copywriters, designers and printers. The role works across multiple marketing channels, including direct mail, email, web, and telephone, towards an agreed income target. The position holder also supports the development of fundraising plans, supporter (customer) journeys, and the testing of new channels and messaging. Cultivation appeals (60%) a. Direct mail: Deliver regular and inspiring off-line direct mail campaigns to existing supporters on time and within budget. The role-holder will plan, co-ordinate and prepare fundraising appeals. This involves creating briefs, working alongside freelance copywriters and designers, and managing print and fulfilment suppliers. b. Email marketing: Plan, build, and send mass marketing and fundraising emails to existing supporters. c. Online landing pages: Build landing ..... full job details .....