Marketing Officer

ROLE DESCRIPTION As Marketing Officer, you will report to our External Relations Manager, playing a central role in driving Get Further''s visibility and growth through maintaining our digital platforms and driving campaigns focused on forming and retaining partnerships. You will help Get Further to reach more students by designing and delivering creative multi-channel B2B marketing campaigns that promote our tuition programmes, CPD and curriculum resources to FE colleges, training providers and councils. You will also be responsible for the day-to-day delivery and maintenance of our digital channels, creating compelling written, graphic, photographic and video content, managing our website and email marketing, and using analytics to refine and strengthen performance. Alongside digital delivery, you will contribute to our wider work by creating collateral for and supporting with the delivery of conferences and events, sourcing stories from the students and teachers we support, collaborating with our fundraising and recruitment teams on their campaigns, and supporting our wider team to deliver impactful and brand aligned external communications. Key responsibilities include: Marketing Campaigns and Partnerships Plan and deliver multichannel B2B marketing campaigns that attract new partners and support renewals, using social media (primarily LinkedIn), email marketing, letter campaigns and other channels creatively and strategically. Use audience maps, value propositions and ..... full job details .....