Marketing Manager

Marketing ManagerAbout the RoleReporting directly to the Founder and working closely with the Retention Manager, you''ll take ownership of our top-of-funnel and brand-building marketing strategy. While digital performance remains a key focus, this role is now more strategic-shaping campaigns, guiding creative direction, and managing external agencies to deliver best-in-class execution across paid, PR, and brand activity.You will play an integral role in advancing our growth as an online retailer, with long-term opportunities to influence retail marketing as the business expands into new sales channels.This is an exciting opportunity to help shape the future of a values-driven brand with a loyal customer base and ambitious plans for expansion.What You''ll Be Responsible ForMarketing Strategy and Campaign PlanningDevelop and implement multi-channel marketing strategies across paid media, PR, content, and brand partnerships.Lead on campaign planning, defining objectives, target audiences, messaging, and creative direction.Collaborate with internal stakeholders to ensure alignment between brand, acquisition, and retention activity.Paid Media Management (Strategic Oversight)Own the paid media strategy across Meta, Google, and emerging channels.Manage and brief external agencies to deliver PPC and paid social campaigns that meet CAC and ROAS targets.Use customer insights and first-party data to inform targeting, creative messaging, and testing roadmaps.Review and report on ..... full job details .....