Marketing Manager

About UsAt Wade, we deliver high-value construction management, HSE compliance, and specialist consulting services, with a focus on the pharmaceutical and GMP sectors. We’re a growing SME with big ambitions — building a strong reputation for expertise, delivery, and thought leadership.

We’re now looking for a hands-on Marketing Manager to take ownership of our marketing activity, grow our brand presence, and most importantly — help generate high-quality leads.

The RoleAs Marketing Manager, you’ll be responsible for planning, creating, and executing marketing campaigns that position Wade as a trusted authority and drive new business opportunities.

This is a full-time, doer-focused role — ideal for someone who loves creating content, designing engaging campaigns, and managing day-to-day marketing activity, while also contributing to our broader strategy as we scale.

Key Responsibilities

Write, design, and publish content across LinkedIn, email, and web (blogs, newsletters, whitepapers, case studies).

Manage our ActiveCampaign CRM: build campaigns, segment audiences, design templates, and report on performance.

Create and maintain a content calendar aligned to business goals.

Produce case studies, insight articles, and whitepapers showcasing our expertise in construction, pharma, and compliance.

Support development of videos and visual content (client stories, training promos, explainer clips).

Manage and grow Wade’s LinkedIn presence, including company and leadership profiles.

Develop sales collateral (brochures, pitch decks, one-pagers).

Track campaign performance and report monthly on leads, engagement, and ROI.

Contribute ideas for lead generation strategies and paid campaigns.

About You

3-6 years’ experience in a similar role.

Degree in Marketing, Business, Communications, or a related field (or equivalent work experience).

Professional qualifications (e.g., CIM, IDM) are highly desirable but not essential.

A strong communicator with excellent writing and design skills.

Confident using LinkedIn, email marketing platforms (ideally ActiveCampaign), and basic design/video tools.

Organised, proactive, and able to manage multiple projects at once.

Commercially minded — you understand that marketing’s role is to generate leads, not just likes.

Experienced in B2B marketing (construction, consultancy, or pharma experience is a plus but not essential).

What We Offer

A chance to shape and own marketing within a growing consultancy.

Direct impact — your work will be visible and make a measurable difference.

Competitive salary (dependent on experience).

Opportunity to grow into a senior strategic role as the business scales.

Company Pension

26 days holiday per year, plus Bank Holidays

Parking close by to office, located in Darlington Town Centre

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