Marketing Manager

Job Title: Marketing Manager - Inbound DMC (Tourism) Location: Edinburgh / Hybrid Salary: 45,000 - 50,000 per annum My client is a dynamic and growing inbound Destination Management Company (DMC) based in the heart of Edinburgh, providing tailor-made travel experiences to international clients. As they continue to expand, they are looking for an experienced and strategic Marketing Manager to join the team. This is an exciting opportunity to shape and lead their marketing initiatives.The Role: As the Marketing Manager, you will take the lead in developing, executing, and optimizing the marketing strategy to drive brand awareness, customer engagement, and business growth. Your role will focus on driving inbound leads, creating compelling content across various digital and traditional channels.Key Responsibilities as a Marketing Manager:Develop and implement comprehensive marketing strategies to promote our inbound travel services and grow our brand presence.Manage and optimize multi-channel campaigns across social media, email, SEO, PPC, and content marketing platforms.Analyze market trends, customer data, and competitive landscape to inform strategic decisions and marketing tactics.Manage and grow the Group''s social media presence across platforms like LinkedIn, Instagram, and Facebook.Collaborate with the sales and operations teams to ensure alignment of marketing strategies with business objectives.Utilize data-driven insights to measure campaign effectiveness and make ..... full job details .....