Marketing Manager

Must have Adobe Experience Platform (AEP) or Adobe Audience Manager ExperienceLondon- Hybrid 2 days onsite per weekMust have Martech and paid media channels experienceMarketing Manager (Audience Manager)Client: British multinational insurance and financial services companyRate: £500 per day (Umbrella Inside IR35)- can be discussed Contract: 6 monthsLocation: Hoxton Square, London (Hybrid)Start: ASAPOverview We''re looking for an experienced Marketing Manager (Audience Manager) to join this company''s Marketing Centre of Excellence, leading audience strategy across paid media campaigns. You''ll use Adobe Experience Platform (AEP) and first-party data to drive customer growth, cross-sell opportunities and campaign performance across multiple business areas.Key ResponsibilitiesDevelop and deliver audience strategies across paid media.Manage audience activation using Adobe Experience Platform (AEP/CDP).Optimise audience performance using first-party data and analytics.Partner with CRM, Paid Media, Analytics, Data, IT and agency teams.Measure campaign performance and identify growth opportunities.Required ExperienceStrong experience with Adobe Experience Platform (AEP) or Adobe Audience Manager.Background in audience strategy, CDPs or MarTech.Experience across paid media channels including Google Ads and Meta Ads.Strong stakeholder management and analytical skills.Experience working in large, complex organisations (Financial Services desirable). If this is of interest, please ..... full job details .....