Marketing Manager (Maternity Cover)

About the companyA well-established, global provider of content, learning and workforce development programmes for the technology and infrastructure sector, and part of a larger international media and information group. The business is transitioning its training offer to a subscription model, and is looking for a Marketing Manager to join a small, close-knit marketing team on a 1-year fixed term contract covering maternity leave.Role responsibilitiesDesign and deliver email marketing and content campaigns that generate quality leads and marketing-attributable revenue across a subscription training portfolioWrite compelling case studies, buying guides and thought leadership content that speaks directly to the needs of both individual learners and corporate learning and development buyersOwn campaign execution across the full marketing mix, including website content, paid ads, organic social, and sales collateralDevelop partnerships with clients and partners to promote the business through joint content, webinars and press activityWork closely with sales, product and customer success teams to align marketing activity with wider growth targetsCoordinate event marketing activity, including sponsor presence, stands and networking sessions, working with the wider group''s events teamsTrack and report on campaign performance and lead quality against agreed KPIsCandidate backgroundA genuine B2B marketing background, content, email marketing or lead generation experience is more ..... full job details .....