Marketing Manager

We have an amazing opportunity for a commercially driven, fan-focused Marketing Manager to lead the growth of two of the UK s most iconic entertainment experiences: the Coronation Street Experience and the Emmerdale Village Tour.As two of the UK s most recognised and much-loved television brands, Coronation Street and Emmerdale have built loyal national audiences over decades. This role is about leveraging that powerful brand awareness and fan engagement to drive sustainable visitor growth for the tours converting soap fans into tour visitors and building long-term advocacy.Working in close partnership with ITV Studios, you ll play a key role in translating national brand strength into commercial performance.The RoleThe position is based at the Coronation Street Experience in Manchester with some travel to Leeds but it also offers the flexibility of hybrid working from home.This is a hands-on role where you will have real ownership and impact, with clear commercial accountability from day one.You will: Lead the annual marketing plan aligned to visitor growth and commercial targetsIdentify new growth opportunities across direct (B2C) and indirect (B2B, trade and group) channels to escalate to our Sales and Relationship DepartmentManage and optimise a six-figure marketing budget, including media investmentDeliver integrated campaigns across paid, owned and earned channelsOwn performance across website and CRM, improving engagement and conversionOptimise the customer journey ..... full job details .....