Marketing Manager - Commercial Products

As the Marketing Manager Commercial Products (COM) for Europe, you partner mainly with the operational Business Unit COM in European countries (mainly UK) to adopt and/or establish marketing strategies to achieve the regional business goals. Acting as the market''s counterpart of the Divisional Marketing BPs you ensure marketing activities are aligned with the divisional topics/strategy and tailored to the regional needs and priorities. You actively participate in global meetings to identify potential synergies and support to leverage cross-regional efficiencies within the team. Depending on the localisation level of solutions you adopt, adjust or develop and execute Marketing Plans that are tailored to the needs of the region or local business together with the Marketing Hub specialists, brand, business and sales. This role requires strategic thinking, strong stakeholder management skills to navigate the matrix environment, and a mindset focused on marketing excellence by developing effective, target-oriented solutions. Main responsibilities incl. deliverables Strategic Marketing: Partner the operational units through an outside-in (customer-oriented) approach. Align marketing initiatives with business priorities, revenue targets, and market expansion plans. Offer comprehensive advice on all marketing activities, develop and implement strategic marketing plans tailored to the regional business needs. Market insights: You leverage market data, customer insights, and ..... full job details .....