Marketing Manager - B2B

Marketing Manager - B2B Are you a results-driven B2B marketer with a passion for lead generation and customer engagement? If so, this opportunity could be the right next move for you. The Role We are seeking a Marketing Manager (B2B) to take ownership of a suite of products and deliver meaningful demand generation for our client''s sales team. This is a pivotal role in shaping the marketing strategy and driving growth across multiple products. You will work closely with the sales team to ensure a steady pipeline of high-quality leads, nurture prospects through the sales process, and activate customers for long-term engagement. Your focus will include automation, account-based marketing, customer activation, and win-back strategies. In this role, you will design and deliver integrated marketing campaigns that generate a consistent flow of qualified leads - around 100 per month - while optimising conversion throughout the sales funnel. You will manage the lead pipeline, ensuring smooth handover to sales and a seamless customer journey. Working hand-in-hand with sales colleagues, you will develop account-based marketing strategies to acquire and grow strategic clients, while creating compelling content and campaigns across email, social, PPC, SEO, and automation platforms. From planning and budgeting to reporting and compliance, you will ensure every campaign is impactful, data-driven, and aligned with business objectives. Our client is a membership organisation. Key facts: ..... full job details .....