Marketing Lead - FMCG

The Marketing Manager / Marketing Lead - FMCG will lead strategic initiatives and oversee marketing campaigns for a household brand within the FMCG sector. This contract position will run for 6 Months, and the successful candidate will be involved in innovation, pipeline development, brand activation and communications; and should have strong experience within the FMCG sector. This role is based in Berkshire, requesting 2 or 3 days in the office per week.Client DetailsThe company is a well-established organisation operating in the FMCG sector with global brands and a strong innovation pipeline.DescriptionThe successful Marketing Manager / Marketing Lead FMCG will Develop and execute marketing strategies aligned with business goals.Oversee the planning and implementation of marketing campaigns.Collaborate with cross-functional teams to ensure brand consistency.Drive marketing innovation strategy: Lead the development and execution of forward-looking product innovation initiatives, leveraging data insights to drive brand growth.Manage and allocate budgets effectively for marketing initiatives.Provide leadership and guidance to the marketing team.Monitor campaign performance and deliver actionable insights.ProfileA successful Marketing Lead - FMCG should have:Proven expertise in the FMCG industry.A solid understanding of marketing principles and strategies.Experience in managing marketing budgets and resources.Strong analytical skills to interpret market data; and experience ..... full job details .....