Marketing Lead

An exciting opportunity has arisen for an experienced B2B Marketing professional to join a growing marketing team within an established and ambitious business.This is a newly created role focused on growing the specification and projects side of the business, working with architects, MandE consultants, specification practices, large contractors and project clients.We are looking for someone who can take ownership of the specification marketing strategy and turn it into engaging, commercially focused marketing activity that generates genuine opportunities for the sales team. The RoleYou will own the end-to-end marketing activity across the specification and projects function, from audience insight and proposition development through to campaign delivery, lead generation, sales handover and pipeline measurement.You will work closely with Sales, Product, Technical, Creative and external agency partners to build the proposition, develop content and create campaigns that support business growth. Key responsibilities will include:• Developing and owning the specification marketing strategy, target sectors, account priorities and activity plan• Building audience insight across architects, MandE consultants, contractors, specification practices and project clients• Developing clear propositions that communicate technical capability, expertise, service and reasons to specify the brand• Creating a content programme including CPDs, lighting education, technical thought leadership, case ..... full job details .....