Marketing Insights Analyst

Red Snapper Recruitment are recruiting for a Marketing Insights Analyst for an organisation based in London. The post holder will provide dynamic support for the marketing team, allowing the department to understand, track and make strategic use of its data. The post holder will achieve this through deep analysis of marketing campaigns and audience behaviour, deploying appropriate analytical techniques to help with a range of tasks including but not limited to data segmentation, effectiveness reporting such as return on investment or split test findings, trend analysis to establish booking patterns, and customer profiling by lifetime value. Location - London Contract - 12 months (maternity cover) Pay rate - 26.09 per hour PAYE. 34.70 UMB Main duties and responsibilities Translate stakeholder needs into automated analysis and reports, using tools such as Power BIProject manage analysis activity with a clear communication schedule Provide business recommendations and next steps. Iterate as needs evolve.Scope data warehouse content with our Head of Systems and data engineersThoroughly validate data against source systems, checking for anomaliesSupport data migration to a new CRM (Dotdigital)Build Audience segments for marketing communicationsAdminister the sending schedule for marketing communicationsCreate and manage automated email communications, for example welcome, acquisition, engagement and renewal messages. Person SpecificationMinimum of 2 years'' experience (or ..... full job details .....
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