Marketing Executive

Marketing Executive Location: Bolton Department: Marketing Reports to: Talent Operations Manager Type: Full-timeSalary: £32,000 per annum About the Role We are looking for a proactive data driven and creative Marketing Executive to support multi-channel marketing activity across our recruitment brand. This role is ideal for someone who is hands-on, organised, and eager to contribute to campaigns that drive awareness, engagement, and high-quality leads. You will work closely with the Talent Operations Manager to deliver data-driven lead generation initiatives that help grow our brand presence and a key focus of this role is building candidate pipelines for both current and future vacancies through proactive attraction, lead generation and recruitment marketing activities. Key Responsibilities Email Marketing and Automation change to candidate Plan, build, and execute email campaigns aimed at generating new candidate leads. Create automated nurture sequences (e.g., cold leads, inactive candidates, warm prospects). Conduct A/B tests to optimise open rates, click rates, and conversion performance. Manage email deliverability, sender reputation, and compliance (GDPR). Content Creation Become an expert in target audience mapping, staying up to date with government policy and sector developments (e.g. investment priorities and UK skills shortages) to inform and strengthen our content strategy. Produce informed and engaging marketing content including blogs, graphics, case ..... full job details .....