Marketing Executive

Marketing Executive Location: Bolton Department: Marketing Reports to: Head of Sales and Marketing Type: Full-timeSalary: £30,000 per annum About the Role We are looking for a proactive data driven and creative Marketing Executive to support multi-channel marketing activity across our recruitment brand. This role is ideal for someone who is hands-on, organised, and eager to contribute to campaigns that drive awareness, engagement, and high-quality leads. You will work closely with the Head of Sales and Marketing to deliver data-driven lead generation initiatives that help grow our brand presence and pipeline. Key Responsibilities HubSpot CRM Management Maintain, configure, and optimise HubSpot CRM, including contact/company records, pipelines, deals, and activity tracking. Build and manage lists, segments, forms, landing pages, workflows, and sequences. Segment data for targeted outreach based on industry, job title, seniority, behaviour, and lifecycle stage. Enrich contact records through research, integrations (AI), and data tools. Email Marketing and Automation Plan, build, and execute email campaigns aimed at generating new client and candidate leads. Create automated nurture sequences (e.g., cold leads, inactive clients, warm prospects). Conduct A/B tests to optimise open rates, click rates, and conversion performance. Manage email deliverability, sender reputation, and compliance (GDPR). Content Creation Become an expert in target audience mapping, staying up to ..... full job details .....