Marketing Executive - PPC and Paid Social Media 35,000 - 38,000MoorgateHybrid role - 1 day a week at home A well-established growing consultancy firm requires a Marketing Executive to come join their based near Moorgate. The role focuses on B2B digital advertising across global markets. The successful candidate will be responsible for planning, executing, and optimising PPC and paid social campaigns to generate high-quality leads. This is a great opportunity to play a key role in driving business growth through strategic digital marketing.The role:PPC and Social Media AdvertisingManage B2B PPC campaigns on Google Ads, Meta, and LinkedIn.Optimise for ROI, conversions, and lower CPC.Conduct keyword research, A/B testing and ad copy optimisation.Align creatives and messaging with campaign goals.Conversion and Performance TrackingSet up tracking via GA4, Tag Manager and Meta Business Suite.Analyse data, optimise performance and manage budgets.HubSpot and AutomationRun HubSpot campaigns, automate workflows and improve targeting.Enhance lead nurturing and conversion tracking.Collaboration and ReportingAlign with teams, provide reports and stay updated on trendsThe ideal candidate:2+ years'' experience managing PPC campaigns (Google Ads, Microsoft Ads, Paid Social).Expertise in Search and Shopping campaigns and B2B PPC (essential).Proficiency in GA4, Tag Manager, and PPC reporting tools.Strong knowledge of conversion tracking, attribution, and performance optimisation.Experience ..... full job details .....