Marketing Executive

Location: Saffron Walden (CB10)Type: PermanentHours: 9am - 5:30pm (Monday to Friday) Hybrid working potential but 3 days to be in the officeSalary: up to -35,000 depending on experienceJob Reference: 36225Polytec are looking for a Marketing Executive to support the delivery of integrated B2B marketing activities that drive brand awareness, lead generation and business growth. Working closely with the marketing and sales teams, you''ll create engaging content, manage digital channels and optimise campaigns using data and marketing technology.Responsibilities%3B- Assist with the planning, delivery and optimisation of integrated marketing campaigns to support business objectives- Monitor campaign performance, analyse results and recommend improvements using CRM and analytics platforms- Create and maintain SEO-optimised landing pages and website content using content management systems- Build and maintain marketing contact databases through research, events, gated content and prospecting activities- Conduct market and audience research to improve targeting and messaging- Produce engaging content for websites, email marketing, social media, case studies, presentations and sales materials- Maintain company websites, ensuring content is up to date, optimised for search engines and aligned with brand guidelines- Coordinate with designers and external web partners to support website maintenance and digital marketing initiatives- Create, schedule and optimise social media content, using analytics to improve engagement and reach- Plan, build and manage email marketing campaigns, including automation, reporting and performance analysisRequirements%3B- CIM qualification (completed or working towards) or equivalent marketing qualification- Experience in digital marketing within a B2B environment- Demonstrable experience delivering successful lead generation campaigns- Understanding of SEO principles and digital content optimisation- Experience using website content management systems and email marketing platforms- Strong copywriting and content creation skills across multiple digital channels- Experience using digital analytics tools (such as GA4) to measure campaign performance - Knowledge of social media management tools and content scheduling platforms- Basic HTML knowledge- Strong organisational skills with excellent attention to detail- Ability to manage multiple projects and meet deadlines- Proactive, adaptable and eager to identify opportunities for continuous improvement Desirable%3B- Experience with CRM and marketing automation platforms- Familiarity with WordPress or similar CMS platforms- Knowledge of PPC/paid search advertising- Experience with SEO research and planning tools- Understanding of AI-powered marketing tools and content optimisation- Experience managing video content and online publishing platformsPlease contact us as soon as possible for more details or apply below!