Marketing Executive - Myvitamins

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Marketing Executive - Myvitamins

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THGAbout THGWe are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio includes LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty, forming THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people.Role: Marketing Executive – MyvitaminsReporting to: Head of DigitalLocation: THG HQ, Manchester (WA15 0AF), Fully office basedWhy be a Marketing Executive at Myvitamins?

The Marketing Executive will develop and execute data-driven strategies to enhance customer engagement, loyalty, and lifetime value. The role focuses on maximizing retention through personalized marketing initiatives across email, SMS, loyalty programs, and CRM-driven campaigns. The ideal candidate will have a strong analytical mindset, experience in lifecycle marketing, and a passion for optimizing customer journeys.Responsibilities

Analyze key retention metrics such as churn rate, repeat purchase rate, and customer lifetime value.Utilize tools like Google Analytics, CRM platforms, and data visualization tools to assess campaign effectiveness.Provide detailed reports and actionable insights to refine retention strategies.Develop and implement customer retention strategies to drive repeat purchases and increase customer lifetime value.Utilize data-driven insights to segment customers effectively and personalize marketing communications.Optimize the customer journey by identifying friction points and enhancing user experience.Collaborate with creative and content teams to develop engaging and relevant customer communications.Work with e-commerce and product teams to align retention initiatives with product availability.Partner with the paid media team to create synergy between acquisition and retention efforts.Qualifications / Experience

1-2 years marketing experience; CRM or Paid Media experience is advantageous.Experience analyzing retention metrics and tracking campaign performance.Hands-on experience with Google Analytics, CRM platforms, and dashboards.Ability to prepare reports and present actionable insights to improve retention.Experience contributing to customer segmentation and personalizing communications.Collaborative with cross-functional teams (creative, content, e-commerce, product, paid media).What’s in it for me?

Career Development: bespoke development programmes and upskilling opportunities with a leading training provider.Enhanced Leave: 25 days annual leave plus bank holidays; enhanced maternity/paternity pay; compassionate leave; buy back; volunteer leave.Wellbeing Support: access to on-site gym, GP, CBT, EAP, and on-site physio.Other Perks: tech salary sacrifice, staff discounts, on-site shop/barber, referral bonuses, anniversary gifts.THG is proud to be a Disability Confident Committed employer. If invited to interview, please indicate any reasonable adjustments needed to participate in the recruitment process. THG is committed to a diverse and inclusive environment and welcomes applications from all sections of the community.We endeavour to respond to every application within 14 days. For questions, contact THG’s Talent team.Seniority level

Entry levelEmployment type

Full-timeJob function

Marketing and SalesIndustries: Technology, Information and ..... full job details .....