Marketing Executive

About Gillman and SoameGillman and Soame is a heritage-rich brand that seamlessly blends school photography with timeless tradition. Our award-winning staging and unique product positioning set us apart in the market, making us a trusted partner for schools and a beloved choice for parents. As we embark on an exciting phase of growth, we''re looking for a dynamic Marketing Executive to help us scale our impact and reach.The RoleWe''re seeking a passionate, versatile Marketing Executive to execute our strategy and growth roadmap during a pivotal time for the company. This role is perfect for a marketing generalist who thrives in fast-paced, ambiguous environments and enjoys building from the ground up. You''ll primarily focus on D2C and B2B funnel optimisation. Your work will directly contribute to brand awareness, lead generation, and revenue growth.You will be reporting directly to the Marketing Manager.Key ResponsibilitiesBrandKeep consistency within Gillman and Soame''s core brand values, tone, and visual identity across all customer-facing assets (website, social media, email, print, etc.).Campaigns and Email MarketingDevelop, execute, and optimise multi-channel campaigns (email, social, paid, organic) to drive conversion.Segment audiences and personalise messaging to improve open rates, click-through rates (CTR), and conversion rates.A/B test subject lines, CTAs, and content to refine performance.Report on campaign ROI, identifying insights and recommendations for ..... full job details .....