Marketing Executive, CRM

Overview

Zapp is London’s leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world’s leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes.What you’ll be doing

Collaborate with the Senior Marketing Manager to develop Zapp’s CRM calendar, translating the marketing strategy into actionable campaigns.Manage the execution of CRM activities across all channels (email, push notifications, in-app experiences).Support planning, development, and optimisation of data-driven lifecycle messages to enhance personalisation and improve the in-app experience.Evaluate campaign effectiveness by analysing engagement and key performance metrics to refine segmentation and creative strategies.Collaborate with category management, commercial, and supply chain teams to ensure seamless execution of campaigns and seasonal communications.Apply a test-and-learn approach to optimise every element of campaigns to drive active customer growth.What we’re looking for

3+ years’ experience in B2C CRM marketing, including hands-on experience using Braze for campaigns across email, push, and in-app messaging.Proficient in HTML for basic edits.Comfortable performing analysis in tools like Google Sheets and Looker (SQL knowledge is a plus).Creative and analytical mindset with the ability to design engaging campaigns and analyse performance data with a commercial approach.A customer-first mindset with excellent problem-solving skills.A proactive thinker with a strong sense of ownership and the ability to think critically and independently.Seniority level

Mid-Senior levelEmployment type

TemporaryJob function

Marketing and SalesRetailReferrals increase your chances of interviewing at Zapp by ..... full job details .....