Marketing Executive

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Marketing Executive

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Marketing Executive

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CIPFAGet AI-powered advice on this job and more exclusive features.About Us

At CIPFA, we''re driven by a singular purpose: to transform lives through exceptional public financial management. As a leading international accountancy body, we champion integrity, transparency, and efficiency in the use of public funds. We believe that every pound spent should deliver tangible improvements to public services, creating a better future for individuals and communities worldwide. Join us in shaping a world where public money truly makes a difference.About Us

At CIPFA, we''re driven by a singular purpose: to transform lives through exceptional public financial management. As a leading international accountancy body, we champion integrity, transparency, and efficiency in the use of public funds. We believe that every pound spent should deliver tangible improvements to public services, creating a better future for individuals and communities worldwide. Join us in shaping a world where public money truly makes a difference.

About The Role

Reporting to the Marketing Manager, the role of CIPFA’s Marketing Executive is key in helping move CIPFA to a matrix-oriented go-to-market strategy (i.e. issues-based marketing through CIPFA’s key sectors and associated key customers).

The Marketing Executive will provide support by the production of newsletters, bespoke mailings, social media (both paid-for and organic) and updating website pages as required. The website, social media and digital marketing responsibilities of this job will be key in helping CIFPA to have a more impactful presence with stakeholders and wider society.

KEY TASKS:

Newsletters:

Working with the appropriate business lead - gather content, write and publish all marketing-focused newsletters.Establish the benchmark of ROE with each newsletter and maintain the threshold. Monitor the engagement and ROI of any services offered within the newsletters

Website and Digital Marketing

Own and regularly review the website pages for a range of CIPFA’s products and services, including Data, CIPFA Solutions, sector landing pages and all campaign landing pagesReport monthly on traffic to website pages – to all marketing team membersOwn (CIPFA’s email marketing system) – arranging training for CIPFA colleagues, assisting team members with mailings, reporting ROI and trouble shooting as appropriateWork alongside the Marketing Manager and Customer Experience Manager to improve techniques such as Marketing Automation to help generate leads for BD and improve customer journeysWork alongside Customer Services and the Data teams to troubleshoot CRM issuesOwn, manage and report on paid-for social media activities – from time-to-time we will engage a social media agency and the Marketing Executive will be the day-to-day contact for this agencyOwn, manage and report on PPC activities

Merchandise and Collateral:

Working with Marketing colleagues as well as CIPFA’s events team, be the gatekeeper for CIPFA’s marketing banners, stands and other exhibition collateral, e.g. ensuring kit is returned from events and appropriately stored and maintainedMonitor and maintain stock levels for brochure-ware and merchandisingMonitor and source new merchandise as required by the Marketing team and wider CIPFA colleaguesNote – all stock is kept centrally by a third party (who also courier and set up for events)Helping other Marketing colleagues on an ad-hoc basis as requiredOccasional travel will be required, e.g. to both CIPFA and other industry events

About You

You’re a creative and data-driven marketer who thrives on delivering results. Confident across both paid and organic channels, you combine a strategic mindset with hands-on skills, ensuring campaigns not only look good but perform exceptionally. You’re commercially aware, comfortable working independently, and enjoy collaborating across teams to make a measurable impact.

You will have:

Proven experience in PPC and paid social media, plus a strong track record in organic social mediaKnowledge of Google Analytics and the ability to use data to inform decisions and report on performanceExcellent written and verbal communication skills, with an ability to adapt your tone for different audiencesStrong organisational skills and the ability to manage multiple projects at paceA results-focused, analytical mindset with commercial acumenA collaborative approach, able to work closely with colleagues in marketing, business development, and beyond

It would be great if you also have:

Experience in SEO, email marketing platforms (e.g. Communigator/Spotler), or customer segmentationCIM qualification (completed or in progress)Previous experience in professional, legal, or financial servicesFamiliarity with Google Tag Manager or display advertising

What You Will Get In Return

In exchange for helping us to make a difference, you will get a host of lovely employee benefits including:

Competitive salaryGreat work life balance through participation in our 4-day working week pilot (work 4 days, get paid for 5) and hybrid workingThe opportunity to develop in your HR career through qualifications, coaching and/or involvement in projectsGenerous pension schemeHealth benefits like access to an Employee Assistance Helpline and the ability to join our Health Cash PlanFamily friendly benefits like help with childcare fees, and more!

We know that not all people come from the same background, or think the same – so why should we? At CIPFA, we want to be a great place to work where a diverse group of people from all backgrounds can turn up and thrive. When we hire, we want you to feel empowered to bring your best self to work.

Please let us know if you need any reasonable adjustments throughout the recruitment process.Seniority level

Seniority level Not ApplicableEmployment type

Employment type Full-timeJob function

Job function Marketing and SalesIndustries AccountingReferrals increase your chances of interviewing at CIPFA by 2xSign in to set job alerts for “Marketing Executive” roles.

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