Marketing Director

Marketing DirectorDigital Retail sectorOn site - Blackburn 80kExperienced Marketing Director needed to lead and scale in house marketing function within a digital retail and financial services company.You will take fill ownership of the 5M+ annual marketing budget and lead a team across CRM, SEO and PPC - ensuring a great ROI and growth within the company from high quality leadsYour responsibilities:Own and deliver end to end marketing strategy across the business areasPlan, manage and optimise the marketing budgetOwn the full lead funnel - first touch to conversion, completion and fundingDrive continual improvementLead all performance marketing activity across PPC, SEO and paid mediaOwn CRM strategies and ensure all CRM and marketing communications are compliant (FCA and GDPR)Own brand positioning and proposition messaging across digital channelsPresent performance updates, forecasts, and strategic recommendations to senior leadershipYour backgroundSenior marketing leadership experience within financial services, or digital retailProven experience managing multi-million-pound marketing budgetsStrong background in performance marketing, CRM, SEO, and PPCDemonstrable success improving lead funnel efficiency and conversion metricsCommercially astute with strong analytical and data interpretation skillsExperience leading and developing in-house marketing ..... full job details .....