Marketing Director

Marketing Director-(VP Sales & Marketing or Head of Sales & Marketing also considered)-Northern England | Hybrid

A board-level marketing leadership role at a profitable, founder-led UK technology business at a defining commercial moment.

About the company

A UK-based, AI-led data and technology business serving the public sector. Founder-led, profitable, scaling, and backed by an institutional growth investor. The business has spent several years building a proprietary product set and is now entering a category-defining phase, with its methodology recently adopted as a national standard.

The role

A hands-on, number-carrying marketing leadership role at board level, reporting directly to the founder CEO and working closely with the Executive Chair. The model is marketing-led, with the sales function operating on a dotted-line basis for pipeline cadence and reporting.

You''ll own:

• Marketing-sourced pipeline against agreed revenue targets
• Account-based marketing into a finite, named UK customer base
• Sales and marketing alignment, including SLAs, qualification and handover
• Customer marketing for retention and upsell across the existing base
• Brand and category leadership through the next phase of growth
• Marketing operations, attribution and board-level reporting

Who we''re looking for

A B2B SaaS, technology or data marketing leader, currently in a Marketing Director, Head of Demand Generation, Head of Growth or smaller-business CMO role, ready for the step up to a first proper board-level seat.

Essential experience:

• Personal ownership of marketing-sourced pipeline against revenue targets
• Account-based marketing into a finite, named target market, not high-volume lead generation
• Built and operated SLAs with sales teams in a peer relationship
• Hands-on campaign execution: writing briefs, building dashboards, running campaigns yourself
• Marketing operations fluency across CRM, automation, attribution and conversion analytics
• Comfort reporting at board and investor standard

Desirable:

• Public sector or regulated-industry buying experience
• Familiarity with framework procurement (G-Cloud, ESPO, YPO, KCS)
• Experience designing or operating sales commission plans
• Background in a PE or growth-equity backed scale-up environment

What you''ll get

• A board-level role at a profitable, scaling business at a once-in-a-decade commercial moment
• Direct working relationship with the founder CEO and a hands-on Executive Chair with multiple successful exits behind them
• Genuine ownership and the autonomy to build the marketing function properly
• A small, tight team operating with the pace and clarity of a founder-led business
• Hybrid working with regular in-person collaboration at the Northern England head office

Suited to a candidate based in Northern England within commutable distance of the head office.